MATERNA FACTS

CLIENT | MATERNA

EXHIBITION | DMEXCO COLOGNE

THEME | “Customers become fans”
 
THE TASK
Concept development, design and stand construction

THE CHALLENGE
Create sufficient space within a limited area for separate sections, which had to be presented in a way that was exciting and innovative rather than monotonous. It was a huge challenge, but one we were glad to take on.
 
THE SOLUTION
The idea of setting up a running track including a “stand for fans” (as in a stadium) was very well received not only by the customer, but also among exhibition visitors. This way, we were able to incorporate areas for relaxation and retreat into the stand for the fans, along with sufficient space for product zones so that customers could be given individual advice. Overall, we were able to create a fresh, dynamic atmosphere that remained a pleasant memory in visitors’ minds and put the Materna brand in the fast lane.

 

Do you want to learn more about the project?

Contact us:
 
Stefanie Fulde
Head of Project Management
 

   

+49 1743443326

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