LENOVO FACTS

CLIENT | LENOVO

EXHIBITION | IFA BERLIN

THEME | “Intelligent Transformation”

THE TASK
Concept development, design and construction of the exhibition stand according to the motto: “What you see is what you get”, full service including full support throughout the entire fair from A-Z, entertainment, show, Moderation.

THE CHALLENGE
For the sixth time in a row, we were able to assist our customer LENOVO with the design of their brand image and, furthermore, as in previous years we were able to provide the full service, including content creation, show sequence, process direction, staff, VIP shuttle service, catering, and full support in the business area.

Here, we had to develop a new concept in which the umbrella brand of LENOVO was presented first and foremost along with its sub-brands. The group’s various sub-brands, such as Motorola, Medion, Gaming, etc., had to be presented equally and be clearly recognisable here. Furthermore, alongside sufficient separate space for all brands, there also needed to be room for a total of 16 fully equipped, air-conditioned meeting rooms.

THE SOLUTION
The umbrella brand of LENOVO was positioned above its sub-brands visually, thus creating a connection whereby LENOVO is on top. The sub-brands, which were presented as trees with “excitement patterns” formed small “islands” underneath the trees, which invited visitors to test and experience products that were perfectly presented within the setting. Thanks to an upper floor, it was possible to integrate the large number of meeting rooms and catering for the guests.

Do you want to learn more about the project?

Contact us:
 
Jan Eidt
Managing Director
 

   

+49 1743443340

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