CLIENT | LENOVO

EVENT | LENOVO TECH LIFE, BERLIN

THEME | “Smarter technology for all”

 

THE TASK

Concept development, design, construction, technology, and realisation of the press conference LENOVO TECH LIFE for the IFA kick-off in Berlin. Complete service incl. complete support during the entire event from A to Z. In addition the search for a suitable location in direct proximity to the fair.

THE CHALLENGE

This year we were not only allowed to act for our client LENOVO at the IFA, but also to plan and realize the evening event in the form of a press conference with over 600 invited guests. First we had to find a suitable location. The decisive point was the distance of the location to the fair. Our next challenge, to fill the empty hall with architecture, was to arouse curiosity and excitement in the visitors by structuring the individual areas. 

THE SOLUTION
With elaborate ceiling hangers, high-quality curtains, mobile walls and graphics, we were able to solve this task and create sufficient atmospheric space for the reception area, stage/conference, meeting rooms and product zone. A successful concept made the first evening event in the brand new HUB27 a successful event - not only for our customer LENOVO.